How We Can Make Your Brand Stand Out by Eliminating the Clutter
Do you feel that your digital marketing efforts are not bringing in the results you want? Do you want to get rid of all the stuff and fluff that is occupying every possible space? If so, you, my friend, are dealing with digital clutter. It can be simply referred to as something that you do not think is useful but still have anyways.
Let us Look at the Numbers
People spend 30 hours a week in checking email. An average professional dedicates six weeks a year to looking for something they cannot find. And most interesting of all, the customers were exposed to about 500 ads a day in the 1970s, and now they are exposed to 5,000 ads daily. All these numbers make it clear that a business or a digital marketer must get rid of digital clutter to make things clearer for their brand as well as the customers. Here are a few benefits of decluttering the digital space for your brand.
How to Stand Out
Create Engaging Content
Learn to create engaging content that can help start conversations and keep them going for a while. Add the fun factor to your brand and give people something to talk about. Examples of engaging content can be anything from a quiz to a few minutes' game. Make sure you ask for social engagement in the form of tags, shares and likes
. Stop Being Salesy
If you are pushing products and services through your social media channels, people are not going to like it for long. No one likes a brand that is too salesy. A simple solution to this problem could be to create content that solves their problems, talks about their interests, and give them a platform to pursue their challenges. A modern customer always thinks- What's in it for me? And you need to provide them with something every time.
Be Aware of the Trends
The digital world is changing at a rapid pace. You need to keep up with the digital trends and then deliver accordingly. If you want customer attention for the long-term, you need to hold it by keeping up with the trends. For instance, short videos are in now, and they must not last more than a few minutes.
Create Case Studies
One of the key aspects of marketing that has not changed over the years is an emotional connection. People still want to get emotionally connected with a brand or a product/service. You can ensure that they do by creating real case studies. Show people how using your product/service has benefitted other people. Just do not fake it. Keep the case studies as real as possible!
Begin a Buzz
Another simple way to get and hold customer attention is to create a buzz. Keep an eye on what is happening in the industry and share your honest opinion about it. The words should be powerful enough to get people talking. It would help if you remembered not to create a negative buzz.
Increase Your Reach
You can also clear the content clutter by being present at the same time with the same message across all popular social media platforms. Open accounts on all the popular online platforms and create similar posts across all the channels at the same time. Use memorable titles and appealing imagery to make your content stand out!
If you need assistance of an expert digital marketing agency in clearing up the digital clutter, feel free to connect with Agile and Wired. Call now for a free consult!
