Let Us Help You Get a Multi-Language Online Presence
Every person who knows anything about the online world knows that an attractive website is the backbone of all digital marketing efforts. A website has to be attractive, user-friendly, SEO-oriented, and clutter-free to appeal to the audience. Nowadays, the focus is also shifting to personalization. The more personalized it is, the larger would be its appeal to the audience.
Personalization can be done in several ways like by offering tailored product suggestions or by using targeted advertising tactics. Another crucial aspect of personalization is to ensure that you woo e-commerce customers by using the multi-language website and digital content.
What is Multi-Language Digital Exposure
In simple words, multi-language digital exposure is ensuring that the content is available in the language your target audience speaks or is more comfortable with. For instance, if your target audience is Chinese people, having a website in Chinese is useful to connect with them. Even using Chinese words or wishing people on Chinese festivals via social media can help establish a connection.
Benefits of Multi-Language Online Presence
This one is obvious. When you use the language spoken by millions of people on the planet, you will appeal to them and make them feel good. It is a fact that just 25% of internet users are native English speakers. Hence, English should not be the only language you should give importance to. Be sensitive to the needs of your audience.
It is a fact that if a person visits your website and cannot find the content in their own language, they will probably exit the website in a few minutes. As you might have guessed it reduces the probability of a conversion. In contrast, when you have a multi-lingual website, a foreigner would want to read content in their native language and would stay on the website for long. The customer might even make a purchase.
It is also a fact that people do not stick to a website if they do not understand the language completely or are not comfortable with a language. It increases the bounce rate of the website and can impact the search engine rankings as well. You can combat this issue by having a multi-language website that compels people to stay by providing them with engaging content in a language they prefer.
When hoping to create a website that would be loved by people all over the globe, you should remember to focus on international SEO. It would help you get ranked in international search engine searches and grab a spot in top 10 results. You can’t get international SEO results with just translating the web content; you also need to make other efforts like changing the metadata in that language, get unique URLs with language-specific subdirectories or subdomains, and make many other similar efforts. International SEO efforts would help your website rank globally and make people in different countries aware of your brand.
Having a multi-language website and digital content would help your brand come across as an international brand, not just a UK-based brand. As people are more impressed with global brands than local ones, your customers and profits would surely see a boost when your company becomes a global brand.
Admits it, you want competitive advantage all the time. Having a multi-lingual website would help with that as you would be able to enter new markets, sell your products across the globe and enhance cross border e-commerce sales. Are you convinced that you need a multi-language website or digital exposure? Get in touch with Agile and Wired to get started with the process. Connect with us now!