Search Engine Optimization Helps Every Business in the Online World
In the digital world, the term search engine optimization abbreviated as SEO holds a lot of importance. As the key goal of every business online is to get ranked in the search engine to boost its profits and customers, SEO is an element no business can avoid. A key aspect of search engine optimization is SEO benchmarks. Here is why they matter so much.
What are SEO Benchmarks
Every person interested in search engine optimization should know that SEO is an ongoing process that brings in results with time. SEO benchmarks, in simple words, are tools that help you decide how you are performing and which of your SEO strategies are working. This allows you to modify and change your SEO strategies with time, so they never stop bringing in the results.
Which SEO Benchmarks are Unmissable?
Landing Pages
Landing pages are the key pages of your website where people visit when they enter the website. Usually, they are pages like the About Us page, Homepage, Services Pages, etc. but they can also vary. When tracking SEO performance, you need to find out how many pages are inside Google analytics and how many are indexed on Google.
Number of Pages in SERP
SERP stands for search engine result pages. The higher the number of your website pages indexed in search engine results, the better it would be for the brand. So, you should enter the site: thenameofyourwebsite.com in the search bar, and you will know how many pages are indexed by a search engine.
Number of Keywords in SERP
SEO strategies involve using specific keywords that can help place your website higher in the search engine results. You can check how many keywords are present in the search engine results by using online tools. The higher the number of keywords indexed by Google, the better would be the results. To get more keyword-rich pages indexed, create engaging content that has intelligently generated keywords that do not look forced.
Backlink Profile
You can also measure SEO performance by checking how many reputed websites are linked to your website. High-quality content from your website usually increases with time and helps get your brand more eyeballs and clicks. Also, the higher the number of links from your website shared in different places, the better would be your brand visibility. You can use online service providers to get exact data on your backlink profile.
Organic Visits
Organic results are always better than inorganic ones. You can track how many people visited your website via organic search results and referrals. Once you do, you should try to grow organic traffic with time. Please do not rush this as it might compromise on the quality of the results.
Social Media and SEO Integration
Search engines love it when your content is shared on social media as it indicates that your brand is producing quality content. So, never forget to share every content you create across different social media platforms and measure the content performance on social media weekly. Again, there are some quality tools to measure the social media performance of a brand. The higher the social media presence, the better would be keyword rankings, website authority and brand visibility.
Now, if you need to connect with a company that uses these SEO benchmarks, trust Agile and Wired. Call us today to know how we do it!
